What makes your Business Cards stand out?

June 16, 2008

Do your business cards are really unique? Do they stand out? Do they impress the person who receives your business card? From experience I can tell that 60%-70% of the business cards out there are based on a cookie cutter template of some sort. There is some of a footprint that identifies these cards as non-unique easily. The following list shows some items how to separate yourself from the boring guys:

Business Card Material
Business cards are made up of a special kind of cardboard material (thick paper). If your business cards do feel thin and cheap, they probably are. The first step to get a response to your business card is to use high quality material.

Business Card Layout
Follow the standards. If your cards are too unique, how can the person holding it see within 5 seconds who you are and what your business description is? Don’t hide your critical contact information.

These 2 items are the most critical ones to business card success. There are some really great free credit card designs available, but usually you want at least some customization. The days of just plain white credit cards with black text on it are long gone. It is time to move up.

Posted by BusinessCards | Filed Under Business Cards 

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