How Business Cards got me a new customer

June 16, 2008

Business cards are a great way to gain new customers. However, sometimes things work differently and the business card you handed out for a completely different reason is the one that opens the door to new business. I was at lunch at a restaurant to meet a friend. We discussed several topics and issues. I had to make a drawing to explain something better and since the restaurant had only cloth napkins I used one of my own business cards to do so. I guess the card must have fallen down later during lunch or I dropped it by accident. After lunch we left and everyone minded his own business. Later that afternoon I received a call from a (now) customer inquiring about my services and expertise. At the end of the call I asked the caller how he had heard of me and he suggested that he actually found my business card on the floor of a restaurant and he was impressed with my full-colored custom design and how I had my services listed. And as it turned out – he had an immediate need that very day for professional Internet Services.

As you can see, business cards work great to get new customers. I actually always carry two different kinds around. Since my business model is pretty diverse and different to other businesses, I am using two different business cards accordingly. This works out great so far and the extra cost is not an issue at all. Your situation might be different, but in general if you look around – how often could you have used business cards as a way to introduce yourself as a business?

Posted by BusinessCards | Filed Under Business Cards 

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