Business Card Pricing
June 20, 2008
How much are you paying for your business cards? Chances are that you might be paying too much actually. Our research has shown that most customers will never ever compare prices once they settle on a specific print shop. This kind of behavior is showing up in other areas, too. When was the last time you were shopping for car insurance? I did this in May when my contract was up for renewal and by switching away from Progressive to Traveler’s Insurance I saved over $600 on the yearly insurance fees.
So, the same should apply when ordering business cards. Every time you need new business cards I would go and check at least 3 vendors. Over time you can identify the best deal for you and do not have to do the shopping for the best deal as often anymore. Pricing for business cards varies a lot. For the same order I placed 2 months ago I could have paid either $76.95 or $89.99, but I only paid $49.73. It took me only 10 minutes to discover this great deal on business cards – and I felt this was slow because I went to get a cup of coffee during my search. 
When comparing pricing for business cards, keep in mind shipping and delivery times. Call the manufacturer or print shop if that information is not available on their website. When working local, keep in mind how long you have to drive to the store, too. Gasoline ain’t cheap anymore and the mileage (+ sales tax) might make that deal the biggest loser.
