Free Business Card Marketing Testing
June 20, 2008
Business cards are considered a marketing tool. They used to be mainly for handing out contact information, but that has changed over time and business cards have become a commodity item like flyers or stickers. To use business cards appropriately for marketing one will need to do proper testing. It can be a little expensive if you do this with an untested design. Some folks have been ordering 5,000 business cards just to find out after handing out 150 that the design did not appeal at all and the marketing effort was useless. Some other folks tried their testing with self-made business cards – printed out on their low end ink jet printer and (as you would expect) this did not work out well either.
A great way to bypass these problems is to establish a business relationship with a printer/print shop that will work with you. As an example, take VistaPrint who offers 250 free business cards. Take them up on their offer and use those 250 business cards to test your new card design. Then take advantage of their very affordable prices and order large quantities of their high quality business cards.
Conclusion: By being more creative with your resources you can a) save money on the initial testing and b) in the long run by using the same print shop you can save money and hassle using volume discounts.
