Business Card Mistakes

June 17, 2008

Mistake? Business Cards? You?Have you ever gotten a friendly compliment on your business card? Is it something that you’re proud of or are you ashamed when you see how people react when they see your business card for the very first time? Does your business card easily and clearly identify what your business does? Does it answer the question why people should do business with you? If you eventually answered no to one or more of these questions above, it just may be time for you to consider upgrading your business card to something better. Find a trash can and get rid of the old ones or use them as the sticky note replacements.

Here is a list of some common mistakes when it comes to business cards:

- Cheap design
- Cheap material
- Waste of available space
- No slogan or business message
- No Power Words or call to action
- No indication what you actually do
- Font too small to even read it with a magnifying glass
- Poor use of Color
- Not using your cards at all

I looked through the business cards I collected over the course of the last 6-8 weeks from other entrepreneurs and many business cards had a 100% match of my list of mistakes. I also looked at my own business card again and I think I still see too many hits when comparing it to the list of possible mistakes. The cards worked great and were a good match when I ordered them 12 months ago, but they feel so much outdated now – it is not even funny anymore. I am scheduled for a 2 day Seminar in Los Angeles later this year and I am sure that I will have a new set of business cards with a new business card template in my pocket by then. When are you getting a new business card makeover?

Posted by BusinessCards | Filed Under Business Cards 

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