Business Cards – Business Toolbox or Trash Can?
June 16, 2008
Business cards are a valuable promotion tool that should be in every entrepreneurs toolbox. No business person could really survive without the convenience of having a business card to hand to prospective clients or potential customers. You probably guessed it already – handing out a business card is just so much easier than writing down all your contact information on a piece of paper for a potential client you’ve just met. But then reality kicks in. Most business cards only do half the marketing job they are supposed to do. Think about what you do with the business cards people give you. If you’re like most people, they might go into a pile in a drawer or even worse get thrown away right away. If you’re a little more more organized, maybe they go into a card filer. If you are really working high-tech you scan in all business cards you receive and even dump the information into Microsoft Outlook. In either case, in the end the business cards just sit there, out of view in 90% of the cases, and therefore probably out of mind. What a waste!
This is where you have to step up to the plate and really do something with your own business card. You don’t want your card to end up like the ones described above. Choosing a great business card template is a first step towards breaking out of the ordinary. Pick a great design, come up with a good slogan, and do not forget to use the backside of your business card as a tool to carry a solid marketing message of some kind. If you don’t bother about those things, why even hand out business cards? Find a trash can ….
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