Creative Business Card Marketing

June 16, 2008

Free Business CardsHow do you use business cards for marketing? Do you just hand them out occasionally? Who will get a business card from you? If you do not have a good business card marketing strategy in place, you should start thinking about one and implement it. First of all – you can get away with free business cards for starters. By taking advantage of such an offer you can test a marketing approach and then dive in with full force.

But how do you use business cards for marketing in a way that it really works? You should already have an idea who would benefit most of your services and those are the people who should get your business card. But where do you meet them? Try business networking events or fairs as an example. Setting up a booth on a business related fair is not that expensive and the return on investment could be easily 10 times as much as you spent on the exhibitor fees. Another approach would be to give employees their own business cards. Even employees low on the pay scale are a good way to get your business cards distributed. Employees like to show off and business cards are a good way for that – not everyone has business cards, right?! But this last form is not very targeted at all and you are right. It is more about brand building in that moment.

Do you eat out for lunch? Pick those delis with seating areas and “by accident” leave a business card on the table when you leave. I have actually found a few customers that way. Get full colored business cards and hand them out to existing customers. Ask for referrals. My insurance agent sends me a nice letter “checking in” once a quarter and always includes a few extra business cards in case I know someone who needs insurance.

The possibilities are pretty much endless – just become creative and use a great looking business card when doing marketing for best results.

Posted by BusinessCards | Filed Under Business Cards 

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