Business Card Extravaganza
June 16, 2008
Once a month I am heading downtown for a business networking event. The event is sponsored by different companies and it often feels like a big business card extravaganza. If you are not used to networking events you do not know how many business cards change ownership on those events. It’s crazy. I almost never go home with less than 15-20 business cards I have received from other entrepreneurs. At home I usually spend 5-10 minutes reviewing the cards and taking notes on each backside so that I remember who I talked to and what we talked about.
It’s not possible to follow up with everyone I received a card from and so I developed a system that I use to classify the business cards into categories. Someone who really impressed with knowledge and experience + eventually has a really impressive business card design, moves high up on my follow-up list while others (especially with boring looking business cards) move down on the list and eventually get dropped completely.
So, I consider it critical to pick a business card template that looks interesting and impressive. Black text on white background just does not cut it anymore.


